Development of a programme of conferences and workshops to raise Belgian SMEs’ awareness of CSR (corporate social responsibility) and to get them involved in it, plus the challenges of environmental and societal transition.
Most Belgian SMEs still know very little about the transition, sustainable development and CSR. Yet the underlying challenges are a source of innovation and competitiveness globally. Springtime organised a one-day event for 1,000 current and future entrepreneurs involved in organisations’ ecological transition.
- SME’s and start-ups from Wallonia and the region of Brussels.
Calling on its ecosystem, Springtime set up a project team and recruited around 50 partners, experts and stakeholders engaged in the transition and sustainable development, with the goal of setting up a programme of conferences, workshops and a Transition Award.
- On 25 September 2019, a thousand people gathered in the Aula Magna (Louvain-la-Neuve) to participate in an inspiring programme that was open to all. It featured a plenary conference, around 15 workshops and the promotion of some 30 sustainable companies and projects. The main themes tackled were:
- The regenerative and circular economy
- B Corp certification for evaluating a company’s impact
- Start-ups that are very sustainable
- Ethical finance with a positive impact
- The role of the Transition Generation, a catalyst for changing a company
- The Sustainable Development Goals as a reference framework for CSR in a business
The B2C / B2B campaign communication was mainly focused on social media, by our communication team.