What is your professional specialism or field of excellence?
I’m a dyed-in-the-wool public relations specialist. I mean PR in the broad sense, including everything from media relations to corporate communication.
What are the most fascinating projects you have worked on in recent months?
I love to take part in projects that I can really throw myself into. For the past few months, I’ve been working for McDonalds: it’s real life, and there are also a lot of questions about their place in society!
Which book, person or project are you currently most inspired by?
I found the book MensenHandel (Dealing with humans) by Marnix Geus fascinating.
What gets you out of bed in the morning?
I am getting behind the Springtime movement for the sake of my children and future generations!